Pink Pie
Michael McGowan and Paloma Machado-McGowan, a husband-and-wife team, brought their charming vision to life in Wynwood, with a charming mini pie shop. This cozy spot serves up adorable sweet and savory pies, perfectly sized for solo indulgence. With a clean, bold aesthetic, the shop's vibe is effortlessly cool.
Services: Art Direction, Brand Identity creation, Packaging Design.
Drawing inspiration from New York's bold yet minimalist aesthetic, we paired a heavy typeface with ample white space to create a clean and striking look. A limited color palette of black, white, and a vibrant magenta accent represents the brand's signature pink theme. The simple, bright pink pie symbol is a standout element that grabs attention and remains memorable even on it’s own.