PERL by Chef IP
Perl is a pioneering restaurant in North Miami's culinary scene, born from a passion to revitalize fine-casual dining. Chef IP partnered with us to craft a brand that balances sophistication and warmth, creating a clean and inviting atmosphere. The menu masterfully blends Mediterranean and Japanese flavors with Chef IP's signature flair, crafting distinctive dishes that elevate everyday cuisine. With an inviting space designed to feel like a home away from home, Perl warmly welcomes the community to gather for any occasion.
Services: Brand Strategy, Art Direction, and Brand Identity creation.
To bring the brand to life, we created a mascot that embodies its approachable yet refined spirit – a stylized fish with human-like characteristics. This iconic character sits comfortably between playfulness and sophistication, mirroring the brand's clean and inviting aesthetic. With a focus on simplicity, the brand's typography and neutral color palette take a backseat, allowing the culinary creations to shine while still conveying the brand's unique character.
Photography credits: Zina Perlman