Doya
A refined Mediterranean experience, reimagined for Miami.
Doya came to us with a clear vision: bring the spirit of the Eastern Mediterranean to life in the heart of Miami. Chef Erhan wanted a brand that felt warm, generous, and deeply rooted in tradition, without leaning on clichés. We set out to translate that feeling into a modern identity that could hold its own in the Design District. From early concept to rollout, I led the creative direction, guiding the look and feel across illustration, color, type, and spatial presence.
Services: Art Direction, Brand Identity creation.
We built a brand system that feels both grounded and elevated—just like the food. A deep blue runs through every touchpoint, evoking the Mediterranean without being too literal. The type pairing—a classic serif with a clean sans—strikes a quiet balance between tradition and modern hospitality. We also developed a custom pattern drawn from Eastern Mediterranean forms, adding texture and story across menus, signage, and printed materials. Every detail was designed to feel warm, layered, and intentional—just like the experience itself.