Pink Pie
Tiny pies. Big personality.
Michael and Paloma came to us with a bold idea: a gourmet dessert brand built around mini pies—served fast, packed with flavor, and full of character. Located in the heart of Wynwood, they needed a brand that could stand out in a saturated, design-savvy neighborhood while staying fun, approachable, and iconic. I led the creative direction and brand design, shaping a bold identity that could move easily across storefront, packaging, and digital—without losing the playful spirit at its core.
Services: Art Direction, Brand Identity creation, Packaging Design.
We started with the packaging—balancing function with personality. The pies needed to travel well, but we also wanted the unboxing to feel fun and intentional. We designed a structure that was compact, protective, and visually striking. The identity builds on that same energy: bold color, confident type, and crisp white space, taking cues from minimalist NYC design. At the center is the pink pie mark—simple, playful, and instantly recognizable across touchpoints.
The result: a light, modern brand that stands out without trying too hard.