Simply Bitcoin
Unfiltered news. Bitcoin only.
Simply Bitcoin is a leading media platform for the Bitcoin community—delivering essential news, insights, and education through its acclaimed YouTube channel and popular podcast. With millions of views monthly, SB empowers its audience with timely information and expert analysis. With a growing community and an evolving landscape, the team partnered with me for a brand refresh aimed at solidifying their position as a go-to authority in the space.
Services: Brand Strategy, Art Direction, Brand identity creation, and Merch Design.
Simply Bitcoin wanted a brand that matched the energy of the Bitcoin movement—bold, rebellious, and unapologetically real. We built a logo and visual system that feels sharp, high-impact, and instantly recognizable. The orange palette nods to the Bitcoin universe, while gradients, strong type, and dynamic layouts give the brand a fresh, digital-native edge across merch and media.
Since the rebrand, Simply Bitcoin has grown from an underground podcast to a recognized voice in the Bitcoin space—expanding their reach, deepening engagement, and owning their position as the cool kids of crypto media.