Renzo’s Vitamins
Clean vitamins for kids, designed with heart.
Renzo’s was founded by Dr. Rocca for his son, Renzo—created as a clean, no-sugar alternative to the typical gummy vitamin. When the team approached us, the brand was mostly online and struggling to connect with parents. They needed a full refresh to build trust, boost visibility, and support growth across product lines. We worked closely with them to reimagine the identity—crafting a system that felt joyful for kids, credible for caregivers, and flexible enough to grow with the brand. renzosvitamins.com
Services: Brand Strategy, Art Direction, Brand Identity creation, Packaging Design, and Website Design.
We created a brand system that feels joyful, clean, and easy to trust. Inspired by Dr. Rocca’s story, we built the Renzo character as the heart of the identity—playful, friendly, and grounded in purpose. Bold color and typography gave the lineup energy, while custom icons and smart packaging helped parents navigate the shelf with confidence. The rebrand sharpened the mission and helped drive real traction online.
The result: a brand that grows with families—thoughtful, vibrant, and full of heart.