Hive & Colony
A tailor-made brand for modern suiting.
Hive & Colony is reshaping luxury suiting with 3D body scanning, curated materials, and fully personalized fits. With stores across the U.S. and a growing digital presence, they needed a brand that matched the sophistication of their service—but still felt modern in a traditionally stiff category. I partnered with their team from the ground up, starting with naming and brand voice, and leading the full creative direction across design, illustration, and copy.
Services: Naming, Brand Strategy, Art, Direction, and Brand Identity creation.
We built a brand system that feels sharp, focused, and quietly confident—just like the suits themselves. The concept drew from the working bee: precise, intentional, and always in motion. A deep hunter green grounds the palette, with a soft blue accent that adds a subtle edge. Refined serif typography meets clean modern lines, blending tradition with tech-driven tailoring. From the custom name to the mark, every element was designed to feel tactile, tailored, and forward-thinking.